From the business side, many cloud gaming services have changed their marketing strategies not to emphasize the cloud gaming technology side of the main narrative.
In the Newzoo report, this strategy is the most powerful message against cloud gaming marketing strategies, because it focuses more on the ease of playing the latest games instantly and seamlessly on any device.
Then the potential of cloud gaming is also getting stronger as 5G services increase in the future. Huawei said 5G is growing faster than expected due to the pandemic drive. More than 140 commercial 5G networks have been used in 59 countries.
Meanwhile, the strongest markets for cloud gaming are in emerging markets such as Latin America, the Middle East, and Southeast Asia.
Player awareness of cloud gaming in the region is actually higher than in Western markets. Most likely, players from this emerging market are feeling the higher potential benefits of using cloud technology.
However, North America and Western Europe will still dominate the market in 2021, as gamers from both markets are expected to generate more than half of all consumer spending on cloud gaming this year.